[Coast Waste Management Association]
Networking Solutions for Waste and the Environment



2017 CWMA Annual Conference

2017 CWMA Conference
October 18th - 20th, 2017
at the Westin Bear Mountain, Victoria BC




Dr. Doug McKenzie-Mohr

Doug McKenzie-Mohn, Guest Speaker - CWMA 2017 Annual Conference

For over three decades, Dr. McKenzie-Mohr has been working to incorporate scientific knowledge on behaviour change into the design and delivery of community programs. He is the founder of community-based social marketing and the author/co-author of three books on the topic. One of these books, “Fostering Sustainable Behaviour” has been recommended by Time Magazine and has become requisite reading for those who deliver programs to promote sustainable behaviour.

His work has been featured in the New York Times and he is the recipient of the American Psychological Association’s inaugural award for innovation in environmental psychology and the World Social Marketing conference’s inaugural award for contributions to the field of social marketing. He is a former Professor of Psychology at St. Thomas University in New Brunswick, Canada where he co-founded the Environment and Society program. More than 70,000 program managers have attended workshops on community-based social marketing that he has delivered internationally.


Ruben Anderson

Ruben Anderson, Guest Speaker CWMA 2017 Conference


Ruben Anderson consults on behaviour change, sustainability and regenerative systems. He has been working on reuse, recycling, and Zero Waste products and systems since 2003; trained as a product designer, he brings the perspective of someone who has worked in the belly of the global mass-manufacturing system. He taught Sustainable Design at the Emily Carr University, and won an award for Cradle-to-Cradle product design from the Cascadia Green Building Council. Ruben advised on future-proofed, locally resilient systems while working in the City of Vancouver’s Sustainability Group and with the Planning Department, and supervised a Zero Waste proposal for the 2010 Winter Olympics.

He has also consulted for BC Housing, Industry Canada, private sector and NGO clients. While researching behaviour change at Metro Vancouver, one of his pilot projects saw a 250% increase in garbage diverted to recycling and composting. Other pilots tested the effects of communication and signage, changes to infrastructure, and the impact of new collection systems. He has blogged for and, and presents about behaviour change and how Compassionate Systems can increase the effectiveness of pro-environmental behaviours. His recent writing and presentations can be found at In earlier parts of his life, he owned and operated a restaurant, forged a knife with a Japanese swordmaker and practiced the swinging trapeze. He currently is applying Jane Jacobs’ idea of import substitution to the home economy. Why buy what you can make?